Global stock

XETRAEUR

Hugo Boss AG

BOSS.DE

AI analysis and articles are in Czech.

§ Financial healthLong-term stability

55/ 100

Overall score·BOSS.DE

Current price

38.41EUR

23/10/2026

P/E, P/B

Valuation

Strong

Rates whether the stock is cheap or expensive relative to its history and sector. A score above 60 suggests the stock trades below its estimated intrinsic value.

Tracks:P/E · P/B · FCF yield · sector

Hugo Boss se obchoduje při nízkém P/E a EV/EBITDA, což naznačuje relativně příznivou valuaci, avšak PEG 3,25 a slabší provozní marže její atraktivitu omezují. Nejslabšími dimenzemi jsou růst a nálada trhu, protože tržby i EPS meziročně klesly; stabilitu částečně podporuje nízká beta a běžná likvidita nad 1,7.

§ Outlook vs S&P 500Next 12 months

Probably yes

Estimated chance of beating the index: about 60%

8 of 8 inputs

NoProbably notSameProbably yesYes

A model estimate from current values. The result may change with new data; it is not a price target or an investment recommendation.

§ Metrics summary

A quick look at Hugo Boss AG (BOSS.DE) combining financial health, the short-term signal, valuation, DCF, management quality and operating metrics. It is analytical context, not a recommendation to buy or sell.

55/100

The overall score is based mainly on long-term fundamentals, complemented by the current signal and the available qualitative rating of the company.

53/100

Neutral signal based on current news, price action and the economy.

75/100

A lower score means the stock is expensive relative to the company's earnings and assets.

67% below fair value

An estimate of what the stock should be worth based on the company's future cash.

-10%

How fast the company's revenue grows year on year.

55/100

How much the company earns from each unit of revenue and from invested capital.

61/100

Debt level, share-price volatility and how resilient the company is in bad times.

52/100

AI estimate of management quality, execution and capital allocation.

57/100

AI estimate of the company's durable competitive advantage.

§ Financial results

Financial results·BOSS.DE

M EUR

RevenueEBITDANet incomeEBITDA margin

Margins and profitability·BOSS.DE

Net marginEBITDA marginDashed = estimate

Net margin

+5.8 %

FY 2025 · reported

EBITDA margin

+18.5 %

FY 2026 · estimate

Net margin

+5.3 %

last 12 months

Operating margin

+6.4 %

last 12 months

ROE

+14.8 %

last 12 months

FY = fiscal year · TTM = trailing 12 months

§ Context and events

Management

Daniel Grieder je předsedou představenstva a CEO; Oliver Timm zastává funkci obchodního ředitele, zástupce CEO a člena představenstva. Strategie společnosti stojí na rozvoji značek BOSS a HUGO, jejich globálním prodeji a kombinaci vlastních prodejen s dalšími distribučními kanály.

Articles about Hugo Boss AG, in Czech (1)

Americké REITy vykazují stabilní růst, Frasers Group míří na akvizici Hugo Boss

V prvním čtvrtletí 2026 americké realitní fondy zaznamenaly stabilní růst příjmů, zatímco britská retailová skupina Frasers Group podává nabídku na převzetí německé módní značky Hugo Boss za téměř 1,7 miliardy liber. Tyto události odrážejí různé trendy na globálních trzích, od stabilního růstu realitního sektoru po ambice velkých retailových hráčů expandovat prostřednictvím akvizic.

11 June 2026· 4 min

§ Upcoming results

3 November 2026

in 7 days

Earnings

Earnings = quarterly financial results (revenue and profit). Companies publish them every three months and the share price often reacts strongly.

§ Frequently asked questions

What is Hugo Boss AG (BOSS.DE)?

Hugo Boss AG (BOSS.DE) is a global stock traded on XETRA. We track it daily — scoring news sentiment, the short-term outlook and long-term stability on a 0–100 scale.

What is the Hugo Boss AG price today?

As of 23 October 2026, Hugo Boss AG trades at about 38.41 EUR per unit. We update the price daily from public market data. Intraday moves can differ significantly — always check the final price with your broker.

How to buy Hugo Boss AG?

Through regulated online brokers such as Degiro, XTB, Trading 212 or Interactive Brokers. Shares trade in USD or EUR — most brokers convert your currency automatically. FinSignal does not operate any of these platforms and charges no commission — the overview is only a signpost.

Does Hugo Boss AG pay a dividend?

Hugo Boss AG either pays no dividend at the moment or we have no reliable data on it. Many growth companies prefer reinvesting profit to paying dividends — check the current policy in the company's investor relations materials.

Is Hugo Boss AG a good investment in 2026?

Our AI signal currently rates Hugo Boss AG as neutral (score 53/100). Financial health comes out at 55/100, so beyond short-term news it is worth watching the valuation, growth, profitability and stability of the company. The DCF model currently puts the price about 67 % below its model fair value. FinSignal is not an investment adviser licensed under Czech Act No. 256/2004 Coll. — signals are analytical input, not a recommendation to buy or sell. You make every decision at your own risk.

§ More global stocks

Microsoft Corporation

§ How to buy Hugo Boss AG

You can buy shares through regulated online brokers available in the EU. They differ mainly in fees, app quality and which markets they cover.

Degiro
Dutch broker with low fees for passive investors. No account fee, trading in EUR and USD.
XTB
Polish broker with zero commission on stocks and ETFs up to EUR 100,000 a month. Own xStation platform.
Trading 212
Zero-commission broker with fractional shares from EUR 1 and automated investing (Pies). Suits beginners and regular investing.
Interactive Brokers
US broker for advanced investors. The widest choice of markets, low costs at larger volumes, a professional platform with a steeper learning curve.

FinSignal operates none of these platforms. We charge no commission on purchases.

Important: Signals are an analytical tool, not investment advice within the meaning of Czech Act No. 256/2004 Coll. Past performance does not guarantee future results. You make all decisions at your own risk.

§ Current signalShort-term mood

/ 100

● Neutral

Earnings in 7 days

On 3 November 2026 the company publishes its quarterly results. This period tends to bring large price moves — the signal below does not reflect the results yet.

News summary

No newer news

Signal 05/10, 18:01

Hugo Boss si udrží střednědobou stabilitu díky postupnému oživení v segmentu luxusního oblečení, ale krátkodobý tlak na ceny a marže zůstává.

Technické indikátory ukazují neutrální situaci: trend je rovný (→) a RSI 42 naznačuje mírný pokles nadhledu; Momentum 25 ukazuje slabší dynamiku, volatilita je nízká (19), což zvyšuje význam fundamentů pro směr v horizontu 1–4 týdny.

Risks: Změny v poptávce po luxu, měnící se spotřebitelské preference, a vliv e-commerce konkurence na marže.

More about the signal

Risks: Změny v poptávce po luxu, měnící se spotřebitelské preference, a vliv e-commerce konkurence na marže.

Signal history· 1

29/0913:3069 · Slightly positive
Nálada zpráv v sektoru módního a maloobchodního odvětví je smíšenější; technika naznačuje stabilitu a možný obrat ke směru nahoru.

The full 90-day signal history is part of Premium.

Ask the AI

§ Model fair value (DCF)

Undervalued67% below fair value

116.56

range 92.7 – 150.4

Current price

38.41 EUR

23 Oct 26

PriceFair value range (DCF)UndervaluedOvervalued

What the calculation is based on

Model

116.56 EUR

range 92.7 EUR – 150.4 EUR

: 3.0%
: 9.0%
: 7.23 EUR

Růst FCF 3 % p.a. je konzervativní předpoklad vzhledem k poklesu tržeb a EPS a cyklickému charakteru oděvního odvětví. Diskontní sazba 9 % zohledňuje nižší betu, ale také zadlužení a nejistotu vývoje ziskovosti.

DCF terms explained+

DCF (discounted cash flow) estimates how much cash the company will generate in the future and converts it into today's value per share.

Free cash flow (FCF) is the money left after running the business and investing. “12 m” means the last 12 months.

The discount rate expresses risk: the riskier the company, the higher the rate and the lower the fair value.

Fair value is a model estimate — not the market price and not an investment recommendation.

With Premium you can adjust growth, the discount rate and free cash flow, and the fair value recalculates live.

Adjust assumptions14 days free →

A model estimate, not an investment recommendation. Past performance does not guarantee future results.

§ Valuation check

Is the price reasonable?

Six quick tests: price against fair value, the last year, similar companies and analyst estimates. They are calculated from the numbers, not from AI estimates. This is not a recommendation.

Data 18 of 18

Valuation score

2/ 6

5/6 tests available

1. Below DCF fair value

67.0% below the DCF midpoint.

2. Well below DCF value

Discount = below the range or at least 15% below the midpoint.

3. Price vs. the last year

76% above the 1-year low (34.19 EUR to 39.76 EUR), based on stored daily prices.

4. P/E vs. similar companies

No sector sample with P/E is available.

5. P/E relative to growth

PEG 3.3; a lower value means cheaper growth.

6. Analyst price target

4.5% vs. the current price, 12 analysts.

Price vs DCF

Current price

38.41 EUR

Low 92.71 EURHigh 150.4 EUR

Current priceDCF midpoint: 116.6 EUR

Price vs analyst target

Current price

38.41 EUR

Low 36.00 EURHigh 50.50 EUR

Current priceAverage: 40.12 EUR

DCF gap

below range

67.0% below the DCF midpoint (116.6 EUR).

Analyst target

+4.5%

Average target 40.12 EUR vs. price 38.41 EUR.

Analyst consensus

Target range

36.00 EUR - 50.50 EUR

Coverage

12 analysts

Analyst consensus

2.6 / 5

Changes 180 d

+0 / -0

EPS next year

21.3%

Revenue next year

2.9%

Valuation multiples

11.8

1.6

0.6

7.1

3.3

52-week range76% above the low

34.19 EUR39.76 EUR

-28.0%

-10.0%

5.3%

14.8%

Price vs 50D0.7%

Price vs 200D3.7%

Metrics explained+

Price and fair value

DCF range: A model estimate of fair value from future free cash flow. A price above the range means the market pays a premium over the model; a price below it may signal a more conservative market valuation or an overly optimistic model.
Analyst target: The average and range of the analyst price targets we track. It is the market consensus, not a FinSignal recommendation, and it can lag fast price moves.
52-week range: Shows where the current price sits between the low and high of the last year. A value near the high often signals strong momentum, but on its own says nothing about whether the stock is expensive.
Price vs 50D / 200D: Compares the price with its short- and long-term moving averages. A positive value means the price is above the trend; a negative one below it.

Multiples

P/E: Price relative to current earnings. A lower P/E can mean cheaper, but it can also point to a weak outlook or risk.
Forward P/E: Price relative to next year's expected earnings. For growing companies it is often more useful than the historical P/E because it reflects estimates of future earnings.
P/B: Price relative to the book value of equity. It makes more sense for banks, insurers and capital-intensive companies than for software or brands.
P/S: Price relative to revenue. It helps with companies that have low or negative earnings; a high P/S means the market expects strong growth or future margins.
EV/EBITDA: The value of the whole company, including debt, relative to operating profit before depreciation. Useful for comparing companies with different leverage.
PEG: P/E adjusted for earnings growth. A value around 1 may suggest the valuation matches growth, but the metric is sensitive to estimates.

Growth and quality

EPS growth: Year-on-year change in earnings per share. Strong growth supports a higher valuation, but for cyclical companies it can be temporary.
Revenue growth: The growth rate of sales. It helps tell whether profits grow on real demand or mainly on cost savings.
Net margin: How much of each unit of revenue is left as net profit. A higher margin often points to stronger pricing power or more efficient operations.
ROE: Return on equity. A high ROE can signal a quality business, but check that it is not artificially boosted by heavy debt.

Most data available. Missing values mean the market data source did not provide them for this ticker. The data is indicative and may be delayed. Price as of 23/10/2026.

Management and competitive advantage

Both are estimated by the AI from the company profile, news and results. They do not count towards the 6-pillar financial health score. The AI comments are in Czech.

mixed

Skóre managementu je průměrné: vedení pokračuje v reorganizaci a posunu k online prodeji, ale dostupné údaje nedokládají, že by zatím zabránilo poklesu tržeb a zisku; governance riziko je zvýšené.

good

Značky BOSS a HUGO a široká distribuční síť poskytují určitou konkurenční výhodu, kterou však oslabuje cykličnost odvětví a konkurence v módním segmentu.

Information

Type: Global stock
Symbol: BOSS.DE
Exchange: XETRA
Currency: EUR
Sector: Spotřební zboží – oděvy a luxusní móda
: 12.0x
: 2.6B USD
: 62.4 %
: 0.70

§ Risk profile

Hugo Boss je citlivý na pokles spotřebitelských výdajů a změny módních trendů; slabší prodeje v Číně či Evropě mohou zatížit tržby i marže. Českému investorovi navíc vzniká měnové riziko mezi eurem a korunou.

Ask the AI about Hugo Boss AG All signals